If the keyword seems like a good fit for your website, you’re ready to create content that satisfies search intent and meets Google’s helpful content guidelines. Our study confirms that user experience signals have low or negative correlation with high SEO rankings. Of the 20 factors most strongly correlated with high search rankings, eight are backlink-related. One of the factors used to determine quality is understanding if other prominent websites link or refer to the content.

Google Keyword Planner

And with over 92% of the search market owned by Google, ranking high isn’t just important—it’s essential. While Google has been BHS Links intentionally unclear in which particular aspect of page speed impacts search ranking, they have been quite clear in stating that content relevancy remains king. Still, in large enough scale, we make the assumption that any discovered correlations are a “probable influence” on search ranking and thus worthy of consideration. Google considers sites that use HTTPS to provide a better user experience than those that do not and thus prioritizes them in search rankings. Search engines may view many low-quality links as a manipulation attempt, potentially leading to a decrease in your site’s visibility and ranking. With search engines like Google, the process consists of crawling, indexing, and ranking.

Common Issues with Load Times

• It’s also important to follow Google’s E-E-A-T guidelines (expertise, experience, authoritativeness, and trustworthiness).
• Keyword research is a critical first step in any SEO strategy, helping you understand what your target audience is searching for online.
• If users click on your content and immediately decide it’s not for them, you’ll end up with a high bounce rate, which sends a signal to Google that your content isn’t solving users’ queries.
• If you care about your search engine rankings, and the experience of your users, you should be improving both the front-end and back-end performance of your website.

Think about the last time you needed a nearby service — maybe a coffee shop, a plumber, or a pet store. You probably pulled out your phone, searched for “best coffee shop near me,” and clicked on one of the top results in Google Maps. Monitoring adjustments on a weekly, biweekly, or monthly schedule enables quick responses to algorithm updates and market changes. This measure shows the revenue generated per dollar (or hour) spent on SEO.

Google ranks websites based on multiple factors, including content quality, backlinks, page speed, and user experience. Keeping tabs on your local SEO ranking factors and your progress is integral to understanding the effectiveness of your local SEO strategies. Specifically, tracking your rankings in the local pack for targeted keywords can provide valuable insights into your local search engine rankings. The speed at which your website loads and its friendliness towards mobile users are important factors for SEO success. Search engines, particularly Google, prioritize websites that provide a seamless and efficient user experience across all devices.

By leveraging tools that provide real-time data, you can make informed decisions and adjust your content and marketing strategies accordingly. Investing your time in understanding how to check your rankings can transform your approach to digital marketing. Another way to boost user engagement on your site and appeal to search engines is by consistently publishing high-quality content on your site. Search engines want to provide the best results possible, so they give top rankings to sites that have well-researched, in-depth, and well-crafted content. Your goal should be to have your local listings serve as reliable signposts that point search engines and potential customers to your business.