A comprehensive keyword research can be conducted using Ahrefs’ Keyword Explorer. There are many good resources you can find online, and a good portion of them are free. You can start with our guide on SEO for beginners or take free courses in Ahrefs’ Academy. Link building is something is something that preoccupies the SEO industry. To give you an idea of how this works, here’s a quick overview of a few popular backlink building techniques. E-E-A-T (aka Double-E-A-T) is a set of guidelines that Google’s quality raters use to assess the quality of search results.

And besides optimizing my content for that specific term, I also added a handful of LSI keywords like “drive traffic”. And they’re helpful for search engines because it helps them index your site’s pages… and understand your site’s structure and architecture. However, driving organic traffic to your site is not easy, and this is where SEO comes into play. With SEO, you can optimize different parts of your website and page to fit various criteria of the ever-changing search algorithms. If it’s like a local website and you’re trying to rank it locally, you can use directories and the classified ads websites for that.

Search engines

If you have a similar product, you can aim to use the same term. Domain authority is a measure of a site’s trustworthiness in the eyes of search engines. Websites with high domain authority are more likely to rank in search engine results pages for keywords related to their area of expertise. As you create content, build links, and grow your organic search traffic, your website’s BHS Links domain authority will increase.

Lesson 1: What Is SEO?

Whether you’re planning SEO for a Shopify store or another website, here’s an SEO checklist to help you climb those search results. Search engine optimization (SEO) has come a long way since the days of keyword stuffing and clickbait copy. Off-page SEO refers to actions that happen off your website, like earning links from reputable sites in your industry. With the Professional’s Guide to SEO, you’ll discover how to rank in a SERP saturated with the most authoritative websites. Level-up your search strategy with our guide for practicing SEO professionals.

• SEM ads offer marketers a quick way to get their brands, content and products in front of their target audiences.
• You can continue to break down topics into additional subtopics to help drive your keyword research.
• Mastering SEO begins with understanding the fundamental building blocks, and at the core of it all are keywords.
• It’s a genius strategy that helped Zapier get its initial start.

Your website should be able to attract enough traffic on its own, without you paying for it. On Coursera, you’ll find a variety of courses and certificates to sharpen your SEO skills, like the University of California, Davis’s Search Engine Optimization (SEO) Specialization. Get started now with this five-course series to help you build your skills in marketing, influencing, and data analysis.

There are also various other listings that can appear in the Google search results, such as map listings, videos, the knowledge graph and more. SEO can include improving visibility in these result sets as well. Customer data and behavior analytics tools can give content managers insight into the kind of content site visitors want. In some cases, an organization might only want to use one of these strategies. For example, organizations with a limited marketing budget might want to focus strictly on SEO. On the other hand, marketing teams that need quick results or lack the resources to create optimized content choose to focus on SEM.

The reason that so many (big) companies heavily invest in SEO is the high impact that it can have when done right. To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. So if you have a website, you want to make sure to show up in Google and other search platforms. For example, people who search “best PRODUCT TYPE” are typically looking for product recommendations, reviews, and comparisons to help them decide which specific product to purchase. These links are called backlinks, and they can help your SEO by signaling that your website is useful and trustworthy.